GTA Online is still pulling in $1.3 million per day - no wonder Rockstar isn't rushing GTA 6

Rockstar Games is sitting on one of the most profitable live-service operations in the industry, and new data makes that clearer than ever. According to revenue figures extracted by hackers and reported by Eurogamer, GTA Online is averaging approximately $1.3 million in daily revenue - a staggering number for a game that launched back in 2013.

To put that in perspective, that works out to roughly $474 million per year from a single online mode in a decade-old game. The numbers underscore why Take-Two Interactive has been so protective of GTA Online and why Rockstar has continued pumping content into it long after most studios would have moved on.

What this means for GTA 6

GTA 6 is still reportedly on track for a November 2025 release window, but this revenue data paints an interesting picture of Rockstar's position heading into launch. The studio isn't under the same financial pressure that most developers face when shipping a major title - with $1.3 million rolling in daily, they have the runway to take their time and get things right.

It also raises questions about what happens to GTA Online post-GTA 6 launch. Rockstar has confirmed that GTA 6 will launch on consoles first, and the company has been tight-lipped about the future of the current GTA Online ecosystem. Whether players migrate wholesale to a new online experience or whether both run in parallel could have massive implications for those daily revenue figures.

The live-service machine keeps running

The longevity of GTA Online's revenue stream is a case study in how to sustain a live-service game. Regular content drops, seasonal events, and a steady flow of new vehicles, missions, and businesses have kept the player base engaged and spending across PlayStation, Xbox, and PC for over a decade.

It also explains why Rockstar ported GTA Online to PS5 and Xbox Series X/S as a standalone free-to-play title in 2022 - lowering the barrier to entry while keeping the monetization engine running at full capacity. That move clearly paid off if these numbers are accurate.

For players, the data is a reminder of just how much money flows through Los Santos every single day. For Rockstar and Take-Two, it's leverage - and confirmation that even if GTA 6 has a rocky launch (unlikely, but possible), the company has a very comfortable financial cushion to fall back on.