#Licensing

2 articles tagged with #Licensing

Sanrio launches its own gaming brand with a party game leading the charge

Sanrio has announced the launch of a dedicated gaming brand, with a party game set to be among the first releases as the Hello Kitty company bets bigger on interactive entertainment.

2h ago·2 min read

Industry

Sanrio launches its own in-house gaming brand, Sanrio Games

Sanrio has launched Sanrio Games, a dedicated in-house publishing brand that will let the Hello Kitty creator take direct control over its game releases rather than relying solely on third-party licensing deals.

Apr 22·2 min read